The UK is losing crucial biodiversity at a staggering rate but there is a high barrier to action which prevents individuals doing much about it. Even for people that garden, they are sold products that inadvertently encourage unsustainable practices contributing to the UK’s mono-culture.
Problem:
A product suggestion for the one of the UK’s largest gardening suppliers which takes the difficulty of planning and implementation off the individual to shrink the value action gap.
Solution:
Inspired by paving in the urban landscape, this product concept tackles biodiversity loss with a series of pre-designed planted tiles for different local geographies. These “Wild Tiles” can be placed together and placed anywhere to create an instant garden to suit the environment they’re placed in.
Wild Tiles
The product is two things, the physical tiles and a website that makes the tiles easy to choose. For people that lack the time and the space to garden, they can order tiles to suit their environment without any stress.
Biodiversity is a complex problem and understanding what specific things might be needed in your space are buried among other suggestions of supplies and plants which in the wrong context flatten biodiversity into an ill-suited mono-culture.
Creating this modularity allows for complete flexibility and speed for the individual and ease for the manufacturer to create a series of products that work alongside each other.
WEBSITE: With a ‘drag and drop’ modular garden system, the physical act of gardening can be done in an afternoon, not weeks. With tiles recommended for your specific area (urban-rural, north-south etc.), all the user has to do is click their options, order the tiles to their door and drop them outside to grow without constant human support.
With a ‘drag and drop’ modular garden system, the physical act of gardening can be done in an afternoon, not weeks. With tiles recommended for your specific area (urban-rural, north-south etc.), all the user has to do is click their options, order the tiles to their door and drop them outside to grow without constant human support.
With a ‘drag and drop’ modular garden system, the physical act of gardening can be done in an afternoon, not weeks. With tiles recommended for your specific area (urban-rural, north-south etc.), all the user has to do is click their options, order the tiles to their door and drop them outside to grow without constant human support.
With a ‘drag and drop’ modular garden system, the physical act of gardening can be done in an afternoon, not weeks. With tiles recommended for your specific area (urban-rural, north-south etc.), all the user has to do is click their options, order the tiles to their door and drop them outside to grow without constant human support.
With a ‘drag and drop’ modular garden system, the physical act of gardening can be done in an afternoon, not weeks. With tiles recommended for your specific area (urban-rural, north-south etc.), all the user has to do is click their options, order the tiles to their door and drop them outside to grow without constant human support.
Campaign
The accompanying campaign would be a highly targeted and localised, directly showing people how bio- diversity is changing in their area.
This would bring the issue closer to home and make it seem less abstract for people. In digital, location tracking would be used in the campaign to show a person’s address back to them, with what the climate issues are in their postcode and what tiles they’d need to fix them.
Regional Pride
An Englishman’s home is their castle. Regional pride sits at the centre of British identity; the team you support, your side of the river, your accent.
To motivate people to engage with the abstract idea of biodiversity, the idea can be brought closer to home with an awareness campaign targeting how biodiversity loss has affected your specific area.
