There is a stigma around talking about mental health in the UK. People are tentative to open up as they are unsure how they’ll be received.
Problem:
Solution:
An integrated campaign for Walkers addressing life’s downsides.
Your turn to talk
This D&AD New Pencil winning campaign sought to tackle the stigma of mental health in the UK. Us Brits strive to curate a lifestyle that doesn’t show downsides. yourturntotalk is a silly campaign that takes the “wrongness” of being upside down and makes it normal, by turning EVERYTHING upside down. Products, Posters, TV, Social, all turned on their head. Social media users reflect that disorientated feeling by turning their profile pictures upside-down, showing willingness to talk about mental health online without the awkwardness of bringing the conversation up out of the blue.
